Creating a social wall can significantly enhance engagement for events, websites, and displays by aggregating real-time social media content into one place. Here’s how to set up a social wall and some recommended tools to help you get started:
Steps to Create a Social Wall
1. Choose a Social Wall Tool
Several platforms can help you create and manage a social wall. Some popular options include:
- Walls.io
- Taggbox
- Juicer
- Everwall
- SocialWall.me
2. Sign Up and Set Up an Account
Go to the website of your chosen social wall tool and sign up for an account. Most platforms offer free trials or basic plans to get started.
3. Connect Social Media Accounts
Link your social media accounts (such as Twitter, Instagram, Facebook, and YouTube) to the social wall tool. This typically involves authorizing the tool to access your profiles.
4. Define Content Sources
Specify the content sources you want to include in your social wall:
- Hashtags: Aggregates posts from social media platforms that use specific hashtags.
- User Accounts: Pulls content directly from selected user accounts.
- Keywords: Collects posts that mention certain keywords.
- URLs: Includes posts from specific URLs.
5. Customize the Appearance
Most social wall tools allow you to customize the look and feel of your wall:
- Themes and Layouts: Choose from various themes and layouts to match your brand or event aesthetics.
- Colors and Fonts: Adjust colors and fonts to align with your branding.
- Widgets and Embeds: Customize widgets for embedding the wall on websites or digital displays.
6. Moderate Content
Use the moderation tools provided by the platform to filter out inappropriate or irrelevant content. Most tools offer automatic filtering options and manual approval processes.
7. Embed or Display Your Social Wall
- Website: Copy the embed code provided by the social wall tool and paste it into your website’s HTML where you want the wall to appear.
- Events: Display the social wall on large screens or projectors at your event. Many tools offer display modes optimized for events.
- Digital Displays: Use smart TVs or digital signage to showcase your social wall in offices, lobbies, or other public areas.
Recommended Tools
1. Walls.io
- Features: Real-time updates, customization options, and support for multiple social media platforms.
- Pricing: Free plan available, with paid plans starting at $29/month.
- Website: Walls.io
2. Taggbox
- Features: Customizable layouts, advanced moderation, and analytics.
- Pricing: Free trial available, with paid plans starting at $19/month.
- Website: Taggbox
3. Juicer
- Features: Aggregates content from 15+ social media platforms, customizable feeds, and moderation tools.
- Pricing: Free plan available, with paid plans starting at $19/month.
- Website: Juicer
4. Everwall
- Features: Real-time updates, customizable designs, and robust moderation tools.
- Pricing: Pricing starts at $39/month.
- Website: Everwall
5. SocialWall.me
- Features: Supports multiple social media platforms, customizable designs, and real-time updates.
- Pricing: Free trial available, with paid plans starting at $29/month.
- Website: SocialWall.me
Use Cases
Events
- Conferences and Trade Shows: Display real-time social media posts from attendees using event-specific hashtags.
- Concerts and Festivals: Showcase fan photos, videos, and comments live during the event.
Websites
- Company Websites: Embed a social wall to display user-generated content and brand mentions.
- Product Pages: Show customer reviews and social media posts about specific products.
Digital Displays
- Office Lobbies: Display a social wall featuring company news and social media highlights.
- Retail Stores: Use digital signage to show real-time customer feedback and social media interactions.
Conclusion
Creating a social wall for events, websites, and displays can enhance engagement, provide real-time content, and foster a sense of community. By choosing the right tool, customizing your social wall, and embedding it effectively, you can maximize its impact.
For more detailed instructions and additional resources, you can visit the official websites of the mentioned tools and explore their tutorials and documentation.